Recommendations for Advertisers.
Recommendations Advertisers can exert singular influence on the integrity of the information ecosystem by helping to cut off financial incentives for those seeking to profit from disinformation and hate. In doing so, advertisers can better protect their brands and address material risk, boosting their bottom line while conducting business in line with their corporate values. a. Establish human rights-responsible advertising . Establish safeguards to ensure that advertising does not drive risks to information spaces and upholds human rights, including the rights of children. Avoid discriminatory targeting practices based on sensitive data and perceived user traits. Advertise with media outlets and platforms that bolster information integrity, including public interest journalism, through methods such as inclusion and exclusion lists, ad verification tools and manual vetting. Require ad tech companies to publish criteria that a website or channel must adhere to before t...