Creating healthy incentives.
Creating healthy incentives involves addressing the critical implications for information ecosystem integrity resulting from current business models, which depend on targeted advertising and other forms of content monetization as the dominant means of revenue generation . These models have provided unprecedented growth opportunities for businesses of all sizes, foremost the technology companies that own and operate digital platforms , and have given rise to a creator economy powered by and benefiting countless people. These models have also enabled financial incentives and opportunities for purveyors of disinformation and hate who exploit the attention economy in which technology companies track user behaviour to collect data, feeding algorithms that prioritize engagement in a bid to maximize potential revenue for advertisers and creators . Messaging designed to polarize and produce strong emotions is often that which generates the most engagement, with the result that alg...